What does the Ad Account Audit check?

The audit analyzes 6 categories: account structure, audience overlap, budget allocation, placement efficiency, bidding strategy, and creative distribution. Each issue comes with a severity classification (critical / high / medium / low) and a dollar-impact estimate computed from your real spend and research-based efficiency-gain ranges.

What is audience overlap and why does it matter?

Audience overlap occurs when multiple ad sets target the same people, causing you to bid against yourself and inflate CPMs. The audit detects overlapping audiences from your real targeting data and recommends consolidation strategies.

What platforms are supported?

Currently Meta (Facebook/Instagram) and Google Ads. Each platform has audit criteria tailored to its features and common issues. TikTok Ads support is on the roadmap.

How accurate are the dollar impact estimates?

Estimates use research-based efficiency-gain ranges applied to your actual spend. Ranges are heuristic, not predictions. For example, if you have 40% audience overlap on $10K monthly spend, the audit applies a typical-CPM-reduction range to estimate potential savings. The actual savings depend on whether you implement the recommended consolidation.

What should I do after the audit?

The audit provides a prioritized action plan sorted by severity and impact. Start with the highest-impact, lowest-effort fixes first. Common quick wins include: pausing Audience Network placements with poor CPA, consolidating overlapping audiences, and reallocating budget from underperforming campaigns.

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Audience Overlap Audit

Audit your Meta or Google ad account for structural waste with a dollar-impact estimate per issue.

DexDelivery

Connect a Meta or Google ad account to run the audit. The audit only reads and never modifies your campaigns. Google's Ads API has no read-only scope, so its consent screen will show write permissions the audit does not use. If you later connect a paid plan, that same Google connection is what the agents write through. Disconnect anytime from your ad-platform settings.

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