What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your brand's visibility in AI-powered platforms like ChatGPT, Perplexity, Claude, and Google AI. Just as SEO helped brands get found in Google search, GEO helps brands get recommended by AI assistants. When someone asks ChatGPT 'What's the best protein powder?', GEO determines whether your brand appears in the answer.

Why does AI visibility matter for my brand?

AI assistants are becoming the new storefront. People increasingly ask ChatGPT for product recommendations instead of searching Google. If AI doesn't know about you or doesn't recommend you, you're invisible to a growing segment of buyers. Early data suggests AI-driven purchases will represent 15-30% of ecommerce by 2028. The brands that optimize now will dominate later.

How does ChatGPT decide which brands to recommend?

ChatGPT's recommendations are influenced by: 1) Training data — content from the web including reviews, articles, and discussions, 2) Brand authority — mentions in trusted sources like expert reviews and publications, 3) Recency — newer information through browsing/plugins, 4) Sentiment — positive vs negative mentions in training data. Our tool analyzes what ChatGPT actually says about you and why.

How do I improve my brand's AI visibility?

Key GEO strategies: 1) Get mentioned in sources AI trusts — Reddit, expert reviews, comparison articles, 2) Create content that directly answers common questions, 3) Build structured data AI can parse, 4) Encourage authentic reviews and discussions, 5) Get featured in 'best of' listicles, 6) Ensure your website has clear, parseable product information. Our tool provides specific recommendations based on your visibility gaps.

Which AI platforms should I monitor?

The key platforms in 2026 are: ChatGPT (largest user base), Perplexity (fastest growing, citation-focused), Google AI Overviews (integrated into search), Claude (growing in business/professional use), Gemini (Google's assistant), and Microsoft Copilot (enterprise). Different audiences use different platforms, so comprehensive monitoring matters. Our tracker covers all six.

How is GEO different from traditional SEO?

SEO optimizes for search engine rankings and clicks. GEO optimizes for AI recommendations and trust. Key differences: 1) AI provides answers, not links — you need to BE the answer, 2) AI values authority and consensus more than keywords, 3) AI pulls from diverse sources including Reddit and reviews, 4) There's no 'ranking' — you're either recommended or you're not, 5) Sentiment matters more — AI won't recommend brands with negative sentiment.

What is AI Share of Voice?

AI Share of Voice measures how often your brand is mentioned when AI platforms answer relevant queries, compared to competitors. If there are 100 relevant queries about 'best CRM software' and you're mentioned in 15 answers while your competitor appears in 45, your AI Share of Voice is 15% vs their 45%. Our tracker monitors this across thousands of queries relevant to your category.