What is GEO (Generative Engine Optimization)?

GEO is the practice of measuring how leading AI assistants describe your brand when users ask shopping or research questions. The discipline is analogous to SEO for traditional search; the surface is LLM responses instead of result pages.

Why does AI visibility matter?

AI assistants are an additional discovery channel for buyers researching products. If your brand does not appear in the responses to category-relevant questions, you are not visible to buyers using that channel. This tool measures the visibility surface; it does not predict purchase volume on that channel.

How do AI assistants decide which brands to recommend?

Each platform's recommendations are influenced by training data (web content including reviews, articles, and discussions), recency signals (browsing/retrieval where supported), and how brand mentions are described in the trusted sources the model treats as authoritative. The exact ranking algorithm is platform-specific and not publicly documented.

How are visibility scores computed?

Each scan runs 10 to 12 category-relevant shopping queries across four leading AI assistants in parallel. A second LLM pass parses each raw response to extract brand mentions and positions. The visibility score is a weighted composite: share of voice (30%), mention rate (25%), position quality (25%), top-position rate (20%). All arithmetic; the LLM does not score. Specific model identifiers are documented in the methodology block on the tool page.

Are the recommendations forecasts?

No. Recommendations are action-oriented suggestions grounded in the parsed query data; impact estimates are intentionally not surfaced because no model can predict the outcome of a sourcing or content change in advance. Validate any change against your own re-scans.

Which AI platforms does the tracker cover?

Four leading AI assistants used for shopping research and recommendations. Specific platform and model identifiers are documented in the methodology block on the tool page. Microsoft Copilot and Google AI Overviews are out of scope for this scan.

What is AI Share of Voice?

AI Share of Voice measures the proportion of brand mentions across the analyzed query set that go to your brand vs the competitor set you provide. If 100 mentions are parsed across the queries and 15 of them name your brand, your AI Share of Voice on that query set is 15%.

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See how

How does Perplexity describe your brand?

Parker queries leading AI assistants with real shopping prompts in your category, parses the responses, and computes a visibility score against your competitors.

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