What does the Creative Analyzer score?

Three numeric scores on a 0-100 scale: hook (how well does this grab attention in the first second), thumb-stop (would someone stop scrolling for this), and overall (overall creative effectiveness for the platform). Plus a creative DNA breakdown, three strengths, three issues, three A/B test suggestions, and a one-paragraph verdict from Olivia.

What platforms does the analyzer support?

Meta (Facebook/Instagram), TikTok, and Google Display/YouTube. The analyzer applies platform-specific best-practice checklists; the same creative may score differently on different platforms because each platform's audience and format constraints differ.

How are the scores derived?

Scores are the vision-LLM's expert assessment based on advertising best practices for the selected platform and category. They are not measured CTR or conversion rate predictions. The stoppingPower label (high / medium / low) is computed deterministically from the thumb-stop score (>=70 high, >=40 medium, else low); the LLM does not pick that label.

Why do scores vary between runs of the same creative?

The vision model has non-zero temperature, so analyses include some run-to-run variance. The structural DNA flags (hasHuman, hasFace, hasProduct, etc.) are stable. The score numbers can shift by a few points between runs; treat them as directional, not exact.

What is the category benchmark?

Once 10+ creatives have been scored in your product category, the analyzer surfaces a benchmark showing how your score compares to the category's average and what percentile your score falls in. Below 10 prior scans, no benchmark is shown.

What should I do after the analysis?

Use the three A/B test suggestions as a starting point: each comes with a specific change and a rationale. Pair them with the what-doesn't-work list to prioritize the highest-impact edits first. The score is directional, not predictive; the value is in the specific edit recommendations, not the number itself.

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See how

Score your ad's hook, thumb-stop, and overall effectiveness.

Score an ad creative on hook and thumb-stop. Olivia returns specific edits and three A/B test ideas.

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