What does the Creative Analyzer score?

Three numeric scores on a 0-100 scale: hook (how well does this grab attention in the first second), thumb-stop (would someone stop scrolling for this), and overall (overall creative effectiveness for the platform), plus a creative DNA breakdown. Signed in, it adds three strengths, three issues, three A/B test suggestions, and a one-paragraph verdict from Olivia. It reads the image only: ad copy outside the image, the landing page and delivery data are not part of the score.

What platforms does the analyzer support?

Meta (Facebook/Instagram), TikTok, and Google Display/YouTube. The analyzer applies platform-specific best-practice checklists; the same creative may score differently on different platforms because each platform's audience and format constraints differ.

How are the scores derived?

Scores are the vision-LLM's expert assessment based on advertising best practices for the selected platform and category. They are not measured CTR or conversion rate predictions. The stoppingPower label (high / medium / low) is computed deterministically from the thumb-stop score (>=70 high, >=40 medium, else low); the LLM does not pick that label.

Why do scores vary between runs of the same creative?

The model runs at temperature 0, which makes a repeat run of the same image as reproducible as the model allows, but it is still a probabilistic model and the scores can shift by a few points between runs. A signed-out run and a signed-in run are two separate calls, so the score can also move by a point or two when you sign in. Treat the numbers as directional, not exact.

What is the category benchmark?

Once 10 or more creatives have been scored with this tool in your product category, the result compares your hook, thumb-stop and overall scores with that category's averages and says what share of those creatives your overall score is higher than. The comparison is against creatives other visitors have scored here, not against live ads or delivery results. Below 10, the result says how many have been scored so far.

What should I do after the analysis?

Use the three A/B test suggestions as a starting point: each comes with a specific change and a rationale. Pair them with the what-doesn't-work list to prioritize the highest-impact edits first. The score is directional, not predictive; the value is in the specific edit recommendations, not the number itself.

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Score an ad creative on hook and thumb-stop. Sign in and Olivia also returns specific edits and three A/B test ideas.

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