What is creative fatigue and why does it matter?

Creative fatigue occurs when your target audience has seen your ad too many times, causing engagement to drop and costs to rise. Meta's built-in fatigue indicator only shows AFTER costs have already doubled. Our predictor catches fatigue 5-7 days earlier, so you can refresh creatives before performance tanks.

How does the Creative Fatigue Predictor work?

Our AI (Olivia) analyzes three key factors: visual fatigue patterns (color saturation, composition complexity), copy fatigue signals (hook strength, CTA effectiveness), and performance trends (frequency, CTR decay rate). These combine into a fatigue score with a predicted days-until-critical countdown.

How accurate is the fatigue prediction?

Our model is trained on performance data from thousands of ecommerce ad campaigns. We predict fatigue with 85%+ accuracy within a 2-day window. The confidence score tells you how certain the prediction is based on available data signals.

What's the difference between this and Meta's fatigue indicator?

Meta's Creative Fatigue indicator is reactive - it shows 'Learning Limited' or fatigue warnings AFTER your CPM has already spiked 50-100%. Our predictor is proactive - it warns you 5-7 days before the decline, giving you time to prepare replacement creatives.

Is the Creative Fatigue Predictor free?

Yes, the tool is free with 5 predictions per day. No signup required. For unlimited predictions and advanced features like batch analysis and Slack alerts, you can upgrade to Cresva Pro.

What should I do when an ad shows high fatigue risk?

When fatigue risk is high: 1) Start preparing replacement creatives immediately, 2) Consider reducing budget on the fatiguing ad to extend its life, 3) Test new variations of winning elements before the original dies, 4) Use our A/B suggestions to create fresh angles on the same offer.

Creative fatigue predictor

Upload your ad. Get fatigue prediction 5-7 days before performance tanks.

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