What does the Landing Page Analyzer check?

The analyzer scores 7 conversion pillars on a 0-100 scale: Hero Section (headline clarity, value prop, product visibility), CTAs (placement, contrast, copy), Trust Signals (reviews, badges, guarantees), Mobile UX (touch targets, scroll depth), Page Speed (Core Web Vitals from PageSpeed Insights), Psychology and Persuasion (emotional triggers, urgency cues), and Above-the-Fold composition. Each issue surfaced gets a severity classification (critical / major / minor / good), computed deterministically.

How is this different from Lighthouse or PageSpeed Insights?

Lighthouse focuses on technical performance metrics. This analyzer focuses on conversion-optimization signals: visual hierarchy, CTA placement, trust-signal visibility, persuasion patterns, and ecommerce-specific elements that technical tools don't score. Page-speed metrics in this tool come from Google PageSpeed Insights; the rest of the analysis covers what PageSpeed does not.

How is the revenue leak calculated?

When you supply monthly visitors and average order value (AOV), the tool estimates the conversion-rate gap between the page's score and the industry-average benchmark for your category, then multiplies the gap by your inputs to surface potential revenue lost per 1,000 visitors. The estimate describes the size of the gap, not a forecast. Industry-conversion-rate benchmarks are heuristic ranges from research, not predictions for your brand.

Does it work for any landing page or just Shopify?

It works for any landing page: Shopify, WooCommerce, custom builds, or non-ecommerce pages. The benchmarks and recommendations are optimized for DTC ecommerce. Pages that require authentication, render server-side after delay, or block headless browsers will not capture cleanly.

What's a good landing page score?

90-100 is excellent (top 5% of DTC pages). 70-89 is strong (minor optimizations). 50-69 is average (room for improvement). Below 50 indicates major conversion issues. Most DTC landing pages score between 45 and 65.

How accurate is the analysis?

The vision-LLM applies visual-hierarchy and CRO best-practice patterns from research. It catches a substantial share of common landing-page issues and produces specific, actionable recommendations with copy-paste fixes. It does not replace a full controlled-holdout conversion-rate audit; treat the output as a hypothesis to test, not a measurement of your actual conversion rate.

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Analyze your DTC landing page.

Dex reads your page across 7 conversion pillars including copy, trust, CTAs, mobile, and speed, then ranks every fix by estimated revenue impact.

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Landing Page URL *

Works with Shopify, WooCommerce, custom builds, and more

Your Industry (for benchmarks)

Your data stays private

Copy-paste fixes included