How does the ROAS Audit tool work?

Enter your platform-reported ROAS, monthly ad spend, platform, product category, and attribution window. Parker applies industry benchmarks and inflation factors to calculate your estimated true ROAS and phantom revenue.

Why do ad platforms inflate ROAS?

Platforms inflate ROAS through view-through attribution (counting someone who saw an ad but converted organically), cross-device double-counting, long attribution windows that capture organic purchases, and taking credit for existing customer repurchases. This isn't malicious, it's how attribution models work, but marketers need the true numbers.

How much do platforms typically inflate ROAS?

Based on industry research, Meta typically inflates ROAS by 30-45%, Google Ads by 20-35%, and TikTok by 28-42%. The exact inflation depends on your attribution window, product category, and customer behavior patterns.

What is phantom revenue?

Phantom revenue is the difference between what the platform claims you earned and what you actually earned from ads. If a platform reports $100K in attributed revenue but the true figure is $65K, you have $35K in phantom revenue that's influencing your budget decisions.

Is the ROAS Audit tool free?

Yes, you can run up to 5 ROAS audits per day completely free with no signup required. For unlimited audits and real-time attribution from your actual data, you can upgrade to a paid plan.

How accurate is the ROAS inflation estimate?

Our estimates are based on aggregated industry research and analysis of thousands of ad accounts. Individual results vary based on your specific business, but the tool provides a directionally accurate estimate of platform inflation to inform your decisions.

True ROAS audit

Platforms inflate ROAS by 20-50%. See your true return with research-backed debiasing.

Reported ROAS *

Monthly Ad Spend *

Platform