What does the ROAS Audit measure?

The audit removes attribution inflation from your reported ROAS to estimate a debiased range. In connected mode it pulls real account data and compares conversions across attribution windows; in quick-estimate mode it applies our stated per-platform assumptions to your reported ROAS. The result is a corrected ROAS range (a single figure when you supply your own inflation assumption), with each inflation source flagged as measured from your account or an estimate.

What is the difference between connected and quick-estimate mode?

Connected mode requires Meta or Google Ads OAuth and reads real conversions across attribution windows, classifies campaigns as prospecting vs retargeting, and measures inflation directly from your account behavior. Quick-estimate mode runs without OAuth and applies Cresva's stated per-platform inflation assumptions (shown row by row on the result, and not measured industry figures) to your reported ROAS to produce a directional debiased range.

Where do the per-platform inflation ranges come from?

Quick estimates use stated assumptions shown on the page. Connect your ad account for figures measured from your own data.

Is the corrected ROAS a forecast?

No. The corrected ROAS describes historical attribution behavior, not future performance. It is the same period's reported ROAS adjusted for measured and estimated inflation sources. Confidence intervals widen as the estimated portion grows. True incrementality requires controlled holdout testing the tool does not run.

Does the tool estimate ad spend or revenue?

Spend and revenue inputs are either pulled from your connected ad account (connected mode) or supplied by you (quick-estimate mode). The tool does not estimate or invent spend or revenue figures. Phantom revenue is reported revenue minus corrected revenue, computed deterministically from the inflation range.

How is severity classified?

Severity is computed deterministically from the corrected-ROAS midpoint and inflation midpoint: critical when corrected ROAS is below 1.5x or inflation exceeds 50%; warning when corrected ROAS is below 2.0x or inflation exceeds 40%; healthy when corrected ROAS exceeds 2.5x and inflation is below 30%; moderate otherwise. A run that measured nothing from your account is never rated critical or healthy. Parker's narrative summary is produced over these computed numbers but does not pick severity itself.

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How does a debiased ROAS look?

Parker removes attribution inflation from your reported ROAS: measured from a connected account, or from our stated assumptions.

ParkerAttribution

Quick-estimate mode

Applies our stated per-platform inflation assumptions to your reported ROAS. They are our assumptions, not measured industry figures, and every one is shown on the result. Connect Meta or Google Ads for inflation measured from your own account.

Reported ROAS*What your ad platform shows youMonthly spend*Average monthly ad spend, in your own currency

Platform*CategoryShifts the estimated inflation range for your vertical

Attribution windowWider windows credit more conversions to adsAssumed inflation %Leave blank and we use our own assumption for your platform, window and category. The result names the figure we used, so you can change it here and run again.

Enter your reported ROAS and monthly spend to enable the audit