What is POAS and why is it better than ROAS?

ROAS (Return on Ad Spend) measures revenue divided by ad spend. POAS (Profit on Ad Spend) measures actual profit divided by ad spend. A SKU can have 3x ROAS but still lose money after accounting for COGS, shipping, returns, and payment fees. POAS tells you the truth about what's actually profitable.

What data do I need to provide for SKU analysis?

At minimum, you need: SKU identifier, selling price, cost of goods sold (COGS), ad spend, and units sold. Parker will estimate shipping and return costs based on your industry, but you can provide exact numbers for more accurate analysis.

How are shipping and return costs calculated?

If you don't provide exact costs, Parker uses industry benchmarks. For example, Fashion has ~20% return rates and $6.50 shipping, while Electronics has ~12% returns and $8 shipping. You can override these with your actual costs.

What do the tier classifications mean?

SCALE = Profitable with strong ad efficiency, increase spend. OPTIMIZE = Profitable but ad efficiency needs work. MAINTAIN = Performing well, no changes needed. EVALUATE = Break-even, needs analysis. CUT = Unprofitable, stop advertising. HALO = Loses money but may drive other purchases.

Can I upload my product data via CSV?

Yes! You can upload a CSV file with columns for SKU, product name, price, COGS, ad spend, and units sold. Parker will automatically map the columns and import your data. You can also download a template to ensure correct formatting.

Is the SKU Profitability Analyzer free?

Yes! You can analyze up to 500 SKUs and run 5 analyses per day completely free with no signup required. For unlimited analyses and real-time monitoring, you can upgrade to a paid Cresva plan.

SKU profitability analyzer

62% of SKUs aren't profitable. Find which ones are secretly losing money.

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SKUProduct NamePriceCOGSAd SpendUnits Sold

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