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Boll & Branch

Boll & Branch scores 92 for AI visibility, named in 6 of 6 answers about its own category.

AI visibility

92

Agent readability
85
Tracking
68
Landing page
64

Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.

Score over time

First measured 2026-08-02. A second run is needed before there is any movement to show, and each brand is re-measured about every three weeks.

What we asked

Built from Boll & Branch's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.

  1. 1What are the best organic bedding sets?
  2. 2Best bedding sets under $275

Who named them

Each assistant, how many answers it gave, and how many named Boll & Branch.
AssistantAnsweredNamed Boll & Branch
ChatGPT22
Claude22
PerplexityNot reached on this run-
Gemini22
Boll & Branch: This brand is renowned for its luxurious feel and ethical production practices.
ChatGPT, answering "What are the best organic bedding sets?" on 2026-08-02. Boll & Branch appeared at position 2. Quoted verbatim from the stored answer.

Coverage on this run

Measured 2026-08-02. 3 of 4 assistants responded, returning 6 answers across 8 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.

Against its category

Boll & Branch ranks 1 of 6 measured home brands. The category median is 0.

This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.

See the full audit for this store