Budget

Advantage+ Shopping Campaigns

Meta's fully automated campaign type that uses ML to optimize creative selection, audience targeting, and placement simultaneously from a single campaign structure. Requires minimal manual setup: upload creatives, set a budget, and the algorithm does the rest. Average brands see lower CPA versus manual campaigns, but with limited transparency into what's working. Key limitation: you can't see which audiences or placements are driving results, making it harder to learn and iterate. Best used alongside manual campaigns, not as a replacement.