Agent Commerce
Agent Visibility
How often and how favorably your brand appears when AI agents answer product-related queries. The agent-era equivalent of search engine visibility, but fundamentally different: there are no rankings, no ads, no paid placements. Visibility is determined by the quality of your product data, the strength of your reviews, the presence of structured markup, and your overall brand authority in the agent's training data and retrieval sources. Tracked by probing AI platforms hourly with category queries.
Why it matters
It is upstream of everything else in agent commerce. A brand an agent cannot parse is not outranked, it is absent from the candidate set entirely, so no amount of ad spend recovers the position.
In practice
Three checks, in order: does robots.txt allow the agent crawlers, does the product page carry complete Product schema server-side, and does the page render its content without JavaScript.
Related terms