Agent Commerce
Schema Markup
Structured data (JSON-LD Product schema) on product pages that helps AI agents extract precise product attributes — price, availability, ratings, specifications, brand, material, size — without scraping and parsing HTML. Products with complete schema markup are more likely to be recommended by AI agents because the agent can evaluate them with higher confidence. Essential fields: name, description, price, availability, aggregateRating, brand, sku, and all relevant product attributes for your category.
Why it matters
It is the difference between an agent inferring your product data and reading it. Inference is where wrong prices and stale availability come from, and both cost you the recommendation.
In practice
Product schema with name, description, image, brand, and a complete Offer block carrying price, priceCurrency and availability. Render it server-side; an agent that does not execute JavaScript will not see a client-injected block.
Related terms