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Agent Commerce
GEO
The practice of optimising to be cited in a generated answer rather than ranked in a list of links. Where SEO competes for position on a results page, GEO competes to be the source a model draws on when composing a response, which makes structured data, extractable claims and third-party corroboration the working levers.
Why it matters
An answer names two or three brands and there is no page two. The distribution curve is far steeper than search, so the gap between cited and uncited is larger than the gap between position one and position ten.
In practice
Measure by probing, not by rank tracking. Run your category queries across the assistants on a schedule and record whether you are named, because there is no console that will tell you.
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