Darn Tough
Darn Tough scores 100 for AI visibility, named in 27 of 27 answers about its own category.
AI visibility
100
- Agent readability
- 86
- Tracking
- 97
- Landing page
- 84
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-08-25. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.
What we asked
Built from Darn Tough's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best lightweight socks?
- 2Best socks for running
- 3Which brands make merino wool socks?
- 4Best socks for work
- 5Best socks under $30
- 6What are the best wool socks?
- 7What are the best breathable socks?
What this run could detect
7 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 11.0 effective observations. The smallest rate we could reliably tell apart from zero is 24%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
27 of the answers to these questions produced an actual shortlist of brands. Darn Tough was on 25 of them.
In 2 answers the assistant discussed Darn Tough and then left the brand off the list it gave. That is neither a mention nor a placement, and it is the case a single visibility number cannot show you.
Where a position is recorded, it was numbered by the assistant (17), inferred from where the name appeared in the answer (10). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Darn Tough |
|---|---|---|
| Gemini | 7 | 7 |
| ChatGPT | 7 | 7 |
| Claude | 7 | 7 |
| Perplexity | 6 | 6 |
Why I recommend them: Darn Tough is legendary for its durability, backed by an unconditional lifetime guarantee—if they ever wear out, they replace them for free.
Coverage on this run
Measured 2026-08-25. 4 of 4 assistants responded, returning 27 answers across 28 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Not enough brands measured in fashion yet. A standing needs at least 3 measured brands in a category, and this one has 2.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store