Outerknown
Outerknown scores 15 for AI visibility, named in 2 of 54 answers about its own category.
AI visibility
15
- Agent readability
- 93
- Tracking
- 85
- Landing page
- 81
Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.
Score over time
First measured 2026-09-12. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.
What we asked
Built from Outerknown's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.
- 1What are the best insulated shirts?
- 2Best shirts for lounging at home
- 3Which brands make wool shirts?
- 4What are the best t-shirts?
- 5Who makes the best pants?
- 6Best shirts under $150
- 7Best t-shirts for lounging at home
- 8What are the best lightweight shirts?
- 9What are the best linen shirts?
- 10What are the best cotton shirts?
- 11What are the best organic shirts?
- 12Best pants for lounging at home
- 13Best t-shirts under $70
- 14Best pants under $150
What this run could detect
14 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 21.9 effective observations. The smallest rate we could reliably tell apart from zero is 13%. A rate below that would not have been distinguishable from never appearing.
On the list, or only in the answer
54 of the answers to these questions produced an actual shortlist of brands. Outerknown was on 1 of them.
In 1 answer the assistant discussed Outerknown and then left the brand off the list it gave. That is neither a mention nor a placement, and it is the case a single visibility number cannot show you.
Where a position is recorded, it was numbered by the assistant (1). We do not publish an average position, because those two are not the same measurement.
Who named them
| Assistant | Answered | Named Outerknown |
|---|---|---|
| Gemini | 14 | 0 |
| ChatGPT | 14 | 1 |
| Perplexity | 12 | 1 |
| Claude | 14 | 0 |
Outerknown: Co-founded by surfer Kelly Slater, Outerknown focuses on sustainability and ethical production.
Coverage on this run
Measured 2026-09-12. 4 of 4 assistants responded, returning 54 answers across 56 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.
Against its category
Not enough brands measured in fashion yet. A standing needs at least 3 measured brands in a category, and this one has 1.
This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.
See the full audit for this store