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Brand index / fashion

Sunspel

Sunspel was not named in any of the 65 answers we collected about its own category.

AI visibility

0

Agent readability
79
Tracking
97
Landing page
HTML only

Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.

Score over time

First measured 2026-08-25. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.

What we asked

Built from Sunspel's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.

  1. 1What are the best cotton shirts?
  2. 2Best shirts for cold weather
  3. 3Which brands make stretch shirts?
  4. 4Best shirts for work
  5. 5What are the best t-shirts?
  6. 6Who makes the best underwear?
  7. 7Best shirts under $225
  8. 8Which brands make the best shorts?
  9. 9Best t-shirts for cold weather
  10. 10What are the best linen shirts?
  11. 11What are the best merino wool shirts?
  12. 12What are the best silk shirts?
  13. 13Best t-shirts for work
  14. 14Best underwear for cold weather
  15. 15Best underwear for work
  16. 16Best shorts for cold weather
  17. 17Best shorts for work
  18. 18Best t-shirts under $110
  19. 19Best underwear under $60
  20. 20Best shorts under $150

What this run could detect

20 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 31.3 effective observations. The smallest rate we could reliably tell apart from zero is 9%. So a zero here means we can say this brand appears in under 10% of answers to these questions, not that it never appears.

On the list, or only in the answer

64 of the answers to these questions produced an actual shortlist of brands. Sunspel was on 0 of them.

Who named them

Each assistant, how many answers it gave, and how many named Sunspel.
AssistantAnsweredNamed Sunspel
Gemini200
ChatGPT60
Claude200
Perplexity190

Coverage on this run

Measured 2026-08-25. 4 of 4 assistants responded, returning 65 answers across 80 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.

Against its category

Not enough brands measured in fashion yet. A standing needs at least 3 measured brands in a category, and this one has 2.

This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.

See the full audit for this store