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Brand index / skincare

The INKEY List

The INKEY List scores 8 for AI visibility, named in 3 of 40 answers about its own category.

AI visibility

8

Agent readability
93
Tracking
97
Landing page
HTML only

Ranked on AI visibility alone. The other three are reported beside it and are not added together: they measure different things in different units.

Score over time

First measured 2026-08-25. A second run is needed before there is any movement to show, and no brand is re-measured inside 6 days.

What we asked

Built from The INKEY List's own public catalogue, so they are different for every brand. None of them names the brand, because a question that does guarantees a mention.

  1. 1What are the best face serums?
  2. 2Best face serums for dry skin
  3. 3Best face serums for oily skin
  4. 4What are the best hair care products?
  5. 5Who makes the best facial cleansers?
  6. 6Best face serums under $15
  7. 7Best hair care products for dry skin
  8. 8Best hair care products for oily skin
  9. 9Best facial cleansers for dry skin
  10. 10Best facial cleansers for oily skin
  11. 11Best hair care products under $15
  12. 12Best facial cleansers under $15

What this run could detect

12 questions across 4 assistants. Because the same question goes to every assistant, those answers are not independent, so we discount them to 18.8 effective observations. The smallest rate we could reliably tell apart from zero is 15%. A rate below that would not have been distinguishable from never appearing.

On the list, or only in the answer

38 of the answers to these questions produced an actual shortlist of brands. The INKEY List was on 2 of them.

In 1 answer the assistant discussed The INKEY List and then left the brand off the list it gave. That is neither a mention nor a placement, and it is the case a single visibility number cannot show you.

Where a position is recorded, it was numbered by the assistant (2). We do not publish an average position, because those two are not the same measurement.

Who named them

Each assistant, how many answers it gave, and how many named The INKEY List.
AssistantAnsweredNamed The INKEY List
Perplexity110
Gemini121
ChatGPT50
Claude122
Why I recommend it: Finding an effective retinol under $15 is tough, but The Inkey List delivers.
Gemini, answering "Best face serums under $15" on 2026-08-25. The INKEY List appeared at position 6. Quoted verbatim from the stored answer.

Coverage on this run

Measured 2026-08-25. 4 of 4 assistants responded, returning 40 answers across 48 question-and-assistant pairs. Every score on this page is scoped to those conditions, and a run that reaches too few assistants reports no score rather than a lower one.

Against its category

Not enough brands measured in skincare yet. A standing needs at least 3 measured brands in a category, and this one has 0.

This page carries the ranking. The schema, tracking, catalogue and landing-page findings behind the other three scores are on the report itself.

See the full audit for this store